Welcome back to part 2 of how to become Insta famous! You can find part 1 HERE if you wish to read the one first. So the last time I wrote that one a few months ago I was at 45k. Since then I have grown to over 100k followers! What?! Crazy I know.
So how did I continue to grow my following? Well in part, I continued doing what I was doing. However I did continuously evolve and you’ll notice my bio, niche and aesthetic is much different now then it was when part 1 went live.
So as you’ll learn, you will likely evolve through this, become more confident, gain photography and editing skills of your own, upgrade on equipment, and slay in front of the camera as you learn your perfect angles.
But we want to know about increasing engagement and following, so let’s get into that. (Not to say that the other stuff isn’t important, as it is quality content that catches people’s eyes)
1. Tag Relevant Accounts
Whatever your niche is, you can find reposting accounts (that have a large/highly engaged following) and tag them in your photo.
For example, if you are a fashion blogger and you just posted an outfit of the day, tag accounts like @ootdsubmit and @liketoknow.it. These accounts will repost outfits that they have been tagged in.
Note: there is no guarantee they will repost you so tag as many as possible (20 total). It’s also not a bad idea to tag the actual brands that you are wearing – that’s great exposure if they repost. (However, these brands usually repost if the whole outfit is their brand, or if the item that is from their brand is highlighted)
2. Hashtags! (Beat the Shadowban)
I’m revisiting this particular one for a few reasons. Firstly, because Instagram has now initiated something called shadowbanning, in which certain hashtags will be invisible to the public if they consider it spam (for example, if you are always using the same hashtags they will likely get shadowbanned). Secondly, because hashtags are great for reaching targeted audiences!
So to beat the shadow ban, You need to constantly update your hashtags for each photo. That means each time you post a new photo you need to add unique and relevant hashtags for that particular photo. Yes, it takes more time, but it will be beneficial.
You’re not going to get a lot of followers (or engaged followers for that matter) if you are only using hashtags and tagging accounts. You want followers who will like and comment on your photos (known as engagement).
To get engagement, you need to do the same for others. Look for your favourite bloggers and influencers in your niche and engage with them. Like and leave genuine comments on their newest posts, follow them, etc. They will either return the favor or their followers engaging will come across your page.
4. Post Daily.
Now I kind of brushed up on this in my previous post when I discussed consistency. But what I have found is that posting daily while following the above pointers has helped me to continuously gain followers on a daily basis.
Posting daily shows that you are active and provides an opportunity for people to come across your photo and subsequently your feed on a daily basis.
5. Post What People Like to See
This is when setting up a business account is necessary. It allows you to keep track of what posts are doing the best, and therefore, post what the people like! If you see the highest engagement on your OOTD photos, continue to post that. Simple, right?
Think of your Instagram like a store. If one product is extremely popular and selling out, you restock it. You don’t say oh well, let me stock new products in its place. That would be silly, and poor marketing! Same with your photo, if you see that a particular photo is doing really well, continue to post similar photos. While it is okay to introduce new types of photos, make sure to check its engagement and impressions. If that also does well, continue with that as well.
Instagram is a lot of strategy and marketing, make sure to go in with a business mindset if you really want to succeed as an influencer and personal brand.
6. Utilize Instagram Stories
I have found that promoting a new post on your IG story makes it more visible to your audience. Because of Instagram’s algorithm, the chances of your followers seeing your photo is reduced. To beat this (or try to) promote your new photo in your story. You can do this by taking a screenshot of your profile and indicating which post is new (you can also hide it by scratching it out with the pen or blocking it out with a sticker). This way it leaves your followers curious as to what is it you posted, while also driving more people to your profile and photo who wouldn’t have originally seen it in their feed.
7. Cross promote (This applies to bloggers and businesses!)
If you are looking to grow both your blog (or website) and your Instagram, make sure to cross promote. When a new blog post is up I make sure to advertise it on my Instagram via a post or IG story, and vice versa. Make your Instagram account visible on your website. And leave your website in your bio description on your Instagram.